Silly in-store windows for cutting-edge shop
Melcore is one of the most important lifestyle shop in Athens. Thanks to the partnership between 247Showroom and this shop, belonging to Master Distribution, we got the chance of designing the shop windows during the last two Christmas periods.
Where do we have look for our inspiration? It’s easy to answer…from triviality and commonplaces. The banality of the illustrations that fill most of the shops during Christmas time drove us to design some of the most stupid windows Melcore has ever done. It took a lot of fun to switch off the brain for few hours and finally client have appreciated the non-sense that led us to draw these graphics.
