A historical classic for a contemporary woman that rocks
NewYorkIndustrie is a historical fashion brand that became very popular between the late ’80s and ’90′s.
A few seasons ago, after some years of inactivity, the brand started to design its own collection again, especially conceived for a sophisticated, glamourous and independent woman that loves to dress like a businessman.
Relaunching a product is always a tough job; conferring an up-to-date look to a classic brand is even harder.
Our recipe to balance the flavour between the brand’s heritage and the modern-day’s sense of fashion was to create a contemporary woman stereotype: dynamic, proactive and tough, but very feminine indeed.
