Volta Strada

The shoe for all kind of surfaces

 

In 2010 Volta Footwear turned 3 years old with the launch of a new shape, developed in collaboration with Vibram: its name is Strada, an everyday cross-trainer. Thought to set a new standard in footwear design, the new model has the same mission of any other Volta products: to be an instant classic.

 

Soda and Twentyfourseven teams decided to endorse some of the brand friend’s, including designers, creatives, photographers, reporters, musicians and travel-lovers by providing them with a pair of Strada, to be “tested” through their cross-travelling experiences around the globe. Pictures and movies from the testimonials will be collected and published on the Strada website throughout the year, on what will be called the “X-TRAVELLING SERIES”.

TAGS: art direction, corporate identity, events, fair installation, fashion movie, photography, sales kit

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