Avanti
This is a concept agency developing new event formats. They asked Soda to restyle their corporate image and designing a new video promo for the Avanti Festival, an event related to visual arts and electronic music.
We started projecting the video and we found a little bit by chance the logo shape: the graphic plan of the different festival areas, showed by using the animation of four colored splodges traveling around the space, could perfectly represent their new logo.
So it was, and the 4 dots you will now see beside the company name on the logo are the result of the colored tubes trip.
We thought a 3D technologic image could well integrate with Avanti core business, and both the video and the logo contribute to highlight this connection.
