Acetificio Carandini
This company is actually one of the five Italian leader balsamic vinegar producers and its history dates back to far-off 1863. This project has represented a great challenge for Soda studio team, because we got deep involved into Carandini marketing strategy and its concerning product placement decisions.
We were initially contacted by Carandini management only to provide a restyling of their logo and corporate image. Soda studio fulfilled the requirement by giving an up-to-date look to the company heraldry logo but respecting the elegance of the historical picture lines. We also conceived the new website and brand image for the new-born of Carandini product family: the "Cream of Balsamic Vinegar".
Working together day-by-day with Carandini team we realized the first goal was not enough, because there was the opportunity to do a lot more: the excellent product quality warranted the improvement of the product placement.
Soda studio with the supervision of the Carandini management, started redesigning marketing strategies and reshaping all the packaging graphics with the new corporate image. We also supported the company on legal copyright brand registration to render it really unique.
This parternship of intents and product vision between Carandini and Soda studio led to great results and recognitions both economic and of market image, but the most important satisfaction for our job is we still plan together all marketing and communication strategies.
