Marvie
This is an unconventional fashion brand using natural and uncut precious materials, offering maximum quality and design research in its clothes. Marvie won the White Inside Award on 2007 during the White fashion fair in Milan, which represents the real starting point for this brand.
Soda studio was involved in the project by realizing the 2009 A/W catalogue. We developed the starting idea followed by the whole project art direction, the photography shooting and the images post-production.
In order to create a catalogue that could respect the Marvie philosophy of using environmental friendly materials, we recreate inside our studio a landscape background with big size plotter images stuck all around the walls for the shooting.
Marvie is still doing a lot of materials and design research, teaming up with other project such as C.L.A.S.S. and J2, both concerning organic materials use.
