Powerstock
This is a global lifestyle brand representing responsible, conscious and eco-friendly people. The environmental emergency, today, demands the use of new channels of communication to increase the awareness in youth culture of the nature of the challenge that lies ahead.
That's why we decided to project a video to show on the occasion of the Powerstock music festival, by trying to use a language and a graphic style catchy for young people but always focused on environment sustainability.
The motion graphics video is based on a water drop history, which moves from earth to sky taking time after time the form of different kind of sustainable energies, so respecting people and the environment.
